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Two weeks before WWDC, Apple and Google engage in game of Frogger

Posted May 24, 2010 3:21pm by Brad Spirrison Tags: Tech, Apple, Google

Steve Jobs reportedly took time away from running Apple and serving as Disney's largest individual stakeholder this weekend to send email replies to strangers. 

Responding to an email that cited a recent Gizmodo article saying Google had "leapfrogged" Apple by releasing its new Android Froyo 2.2 operating system, Jobs' one-line response to an inquiring mobile enthusiast was simply "not a chance."

On a roll, Jobs apparently fired off another email to a curious fan asking about Apple's upcoming announcements at Worldwide Developers Conference. In a phrase, "You won't be disappointed," Jobs said. 

Regardless of whether this is the authentic ramblings of the most powerful technology CEO in the world, the work of imposter, or part of Apple's cloak n' dagger marketing initiatives, the fact remains that Apple and Google are heading into DEFCON 5. 

As anticipated by Appolicious and others last year, Apple in recent months has emerged as Google's largest threat. The iPhone and the more than 200,000 applications available forever changes how consumers how consumers engage in mobile media. Recognizing a tectonic shift in media consumption, Google doubled down on its own app ambitions and now the Android Marketplace has more than 50,000 applications. 

The release of Android 2.2, as well as details of Google's ambitious to own the television platform during last week's I/O developer's conference is drawing admiration from the commentariat and consumers alike. Apple now has 14 days to hop over Google and reclaim mobile momentum.

It's your turn, Steve. Time to stick the coin in and play.

Jansen

Missing

not quite agree that " Apple in recent months has emerged as Google's largest threat." i think the contrary - Google becomes Apple's biggest rival.

at the moment, the major battlefield for the two companies is mobile. but don't see iPhone is challenging Android, but Android is the challenger.

And to Google, they have their hardware platform, but also software apps on various mobile platforms. so the growth of iPhone could also benefit Google. many iPhone users are Gmail and Google Maps users! that's why i think Apple is worried of Google's expansion instead.

Reply to comment Posted May 24, 2010

defcon5

Missing

Brad, it is DEFCON not "DEFCOM". Defense readiness condition (DEFCON) is a measure of the activation and readiness level. Get your buzzwords in gear.

Reply to comment Posted May 24, 2010

spirrison

Headshot

Mea Culpa! We take typos and accuracy quite seriously. So thanks to this catch and our ability to correct online, this won't have to be the end of the world.

Reply to comment Posted May 24, 2010
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