Advisor-bar

5 things cell phone carriers should offer (but don’t)

Posted July 16, 2012 1:35pm by Brad Spirrison Tags: Smartphones, Cell Phones, AT&T, Sprint, Data, carriers, verizon, t-mobile, voice, text messages

Most cell phone plans cost consumers hundreds if not thousands of dollars per year for voice, texting and data services. Yet the major cell phone carriers are still making our lives difficult by forcing us to pay for things that we don’t need, or deal with applications that we don’t want.

Rates will inevitably rise as we continue to use our handheld devices for more than just talking and sending text and email messages. If we do end up paying more, the least we can do is demand more flexible plans.

Here are five things cell phone carriers should offer, but don’t.

Data-only plans

From playing games, to listening to music to balancing our bank accounts, we are able to do a little bit of everything on our smartphones. One thing we are actually doing less of, however, is talking into them. Yet while many of us treat our smartphones more like handheld computers and rarely use the number of minutes we pay for each month (if any at all), cell phone companies are resistant to offering data-only plans. This is for good reason. Voice and text plans typically start at about $40 per month for the major carriers, which include Verizon, AT&T, Sprint and T-Mobile. These plans represent a revenue stream the carriers would like to keep as long as possible. However, there are several free and reliable applications that let consumers place calls and send text messages. Consumers should have the option to just pay for the data required to make these apps work, and save at least $500 per year on no-longer-necessary voice plans. It’s promising that AT&T CEO Randall Stephenson predicts that data-only plans will be offered by the carriers within two years. But why do we have to wait that long if the technology already exists? The carriers will figure out a way to make up for the lost voice revenue by jacking up the data costs anyway.

Download the Appolicious Android app

Plans that only charge per consumption

While the major carriers will likely follow Verizon’s lead and eventually only offer unlimited voice and texting plans, what they should actually do is enable consumers to just pay for what they consume. Why do we have to pay for 1,000 or even 500 minutes if we only make a few calls per month? Further, when we do exceed the number of minutes allotted in a given month, the carriers that still have those packages are quick to hit us with overage penalties. One upstart carrier called Ting has the right idea here. Ting subscribers can purchase as little as 100 minutes per month. All-in, that plan costs nine bucks each month. Go over 100 minutes? No worries. Ting will just bump you up to the next plan and not charge an added fee. It would be nice to see the larger carriers offer the same flexibility.

Less costly ways to upgrade phones

It seems like every three months or so there is a new innovation in smartphones, which make older models increasingly obsolete. But upgrading your phone will cost you more than you think. In April, Verizon was the last of the four major carriers to introduce an upgrade fee for existing subscribers who want to buy a new device. The $30 fee is on top of the subsidized cost of the device (which usually starts at $200 for higher-end smartphones). Making matters worse, subscribers are forced to commit to an additional two years of service and end up paying the carrier about $2,500 by the time the contract is up. If the carriers insist on charging an added fee to consumers who want the best devices available, they should reduce the length of their contract extensions. Unfortunately, all four of them are currently having it both ways as AT&T and Sprint charge $36 upgrade fees while T-Mobile offers a “deal” at eighteen bucks.

Go after spammers more aggressively

While the carriers are providing some tools for consumers to block or report text messages that are illegally sent to their devices, their efforts to date are not adequately addressing the scale of the problem. Last year alone, there were more than 4.5 billion spam text messages sent to consumers. Beyond being an annoyance, spam texts cost money for consumers who are not on unlimited text plans. Further, users can unwittingly sign-up for paid subscriptions or divulge sensitive personal information by accidentally tapping the wrong character or icon while deleting an unwanted text. All four major carriers provide tools that allow users to tag and forward along offending messages so they aren’t charged anything for receiving them. The carriers also allow users to block texts from certain providers, although AT&T charges $4.99 per month for that service (the others offer free methods). Although these efforts are helpful, in many ways they are akin to pulling dandelions from the ground. Spammers will figure out another number or entity to distribute messages from, and many users may not easily understand the forwarding process. The carriers should offer a more intelligent text messaging interface (like Internet service providers do with email) that helps users recognize and prioritize messages from known or established providers. They should also be more aggressive working with authorities to shut these operations down. In the meantime, if you own an Android device, at least there are third-party applications you can download that address the problem.

Allow users to easily uninstall bloatware

The term “bloatware” refers to all of the applications, widgets and promotions that are pre-installed on your device. Not only do these things mess up your screen, but they also consume battery life and generally make your device run more slowly. While Apple is pretty judicious about the number and types of apps that are pre-installed on its devices (regardless of the carrier), most Android and Windows smartphones phones contain unnecessary programs that are often embedded within operating systems. This means that it is difficult (and in many cases impossible) to uninstall unneeded applications. Users who attempt to “root” their devices and remove all features installed by their carrier or manufacturer could temporarily disable their phones. And once a phone is rooted, the service warranty becomes null and void. So, either the carriers should work with the manufacturers to make it easier for the mainstream user to uninstall an app, or not penalize users who try to remove those apps on their own.

RandyVT

Missing

And, one thing the data plan should always include, either on a paper bill or an on-line summary of the paper bill, is an itemized accounting of what apps and processes are using up your allocation. Just like long distance charges in days gone by. That way, I know what they think I'm using and I can uninstall any "always-burning-bandwidth-behind-the-scenes" apps and stop that process. Not all smartphone users are geeks, and we mere mortals should have a transparent way to analyze our usage and make informed choices.

Reply to comment Posted July 19, 2012

Robarino

Missing

To realistically do what you ask would require the cell phone to extensively track and eavesdrop on all the apps and activities you did on the phone and periodically transmit that info to your cell phone provider. Are you ready to give up some more of your privacy just so you can have an itemized bill?
Be careful of what you ask for.

Reply to comment Posted July 19, 2012

MrXR

Missing

In some way they do itemize. Like Robarino stated, R u willing to have them see everything you do on your device? I know I'm not as I always Root (android), Jailbreak (crapple) and/or purchase direct from manufacturer to prevent said such things.

Reply to comment Posted July 21, 2012

tech

Missing

people can easily get cheap unlocked smartphones (not feature phone); check out these Android smartphones with 3.5 inch capacitive touch screen, dual core cpu, dual cameras, fully unlocked for any carrier, contract free; only $89 on KooBay

Reply to comment Posted July 20, 2012

SMM1

Missing

This is why I use an unlocked GSM phone from YIPPZ along with H2O Wireless or Red Pocket. I can switch data on or off each month as I see fit, leave the carrier by pulling out the SIM card or add a 2nd carrier for inexpensive talk, free or low cost international calling and 3G data.

Reply to comment Posted July 20, 2012

MrXR

Missing

Data plans Only - they do, Its called tethering or mobile broadband (mobile hot spots) which is offered as a contract or pre-paid. I have a pre-paid data only package from t-mobile on 1 of my cells

Plans that only charge per consumption - Some carriers have a "pay as you go" option but the truth behind that is you end up spending more (in some cases double) than an regular contract/monthly or prepaid service. I know for the data portion… be ready with the lube cause its gonna hurt. Think text messages. if you don't have a package most charge 10cents per 120 characters (1 text) so 100 text is $10 when for a $10 package you get triple or even unlimited. Ting has the right idea, but if I'm not mistaken, so did Clear, Boost mobile and Virgin Mobile. Now look at them. Check coverage 1st as Ting might not make it and your $9 wasted.

Less costly ways to upgrade - us hand me down old phones that people don't want. I personally wouldn't do that as to date I have always had a upgrade fee waved. The downside to that is 1 had to extend the contract terms. Now I just buy phones out right (expensive up front) but I have full control over what software gets installed vs the carriers placed bloatware on their branded devices.

go after spammers - thats wish full thinking. thats like saying you will go after the spammers that email you buck about blue pills or replica watches or you won a gift card. Get real, not in this life time. The only way to have an intelligent service is to have one that scans every message for a group of trigger words. the problem with that is it won't be intelligent enough to know if you are expecting such a message and you might not every get it.

allow users to EASILY uninstall bloatware - Rooting the phone in no way shape or form voids a warranty from the manufacturer, the carrier maybe as that can no longer spy on you secretly. To avoid that all together, buy direct from manufacturer and have a bloatware free experience. It's expensive upfront but worth the 1k+ savings in the end (no contract / extension or upgrade fees or eve having to change your plan to a more expensive one in most cases) I've purchased direct from manufactures and the ones I got came SIM unlocked and in developer mode (rooted).

Actually rooting a device will allow you to find out if the drives is defective before you get to invested in it. this happened to 2 of my devices and of course the carriers said I voided the warranty so I went direct to manufacturer who replaced them with pre rooted and SIM unlocked ones (Thanks Dell and Samsung)

Reply to comment Posted July 21, 2012

DLR1

Missing

They need to disable sending voice or text when traveling more than 10 mph

Reply to comment Posted July 21, 2012

Stalyn

Missing

How about the ability to block unwanted calls either while phone is ringing or on list of recently received calls. Also ability to restrict callers who block their phone numbers.

Reply to comment Posted July 22, 2012

briankh

Missing

You obviously weren't around with the plans based on consumption existed. I paid $15 plus 15 center per minute. On months where I used the phone often I would get huge bills in the mail. With the current plans you know what you bill will be each month. Plans based on consumption were terrible. I remember once getting a $800 phone bill. It's not worth the headache.

Reply to comment Posted July 22, 2012

Cjk1

Missing

I’d like to see them start offering mini tablets! Realistically, phone calling is just another app – think Skype. Why would anybody want to buy phone minutes on top of data when all you need to buy is data and a phone app? Give me the option of a pocket sized tablet (smartphone sized ~ 4 inch screen) with a $20 or less monthly data plan and I’m good to go! The mobile carriers can keep selling minutes to their feature phone customers but please leave me out. I haven’t bought minutes in half a year or more but carrying around a mifi for my smartphone is a minor inconvenience. I’d gladly buy data for my smartphone directly if the mobile carriers would offer it. Until they do, I’ll keep my smartphone on airplane mode (mobile off) and wifi on always. When I leave home, I start up my mobile wifi hotspot and I’m always in service. There’s no screwing around with switching back and forth because my smartphone deals with it automatically. It’s comical to think of how little I’m paying for my “cellular” service (about $5 - $20 per month) and to top it off, I get navigation, email, messaging and web access at home or on the road. Oh, did I mention awesome phone signal at home since it uses my home wifi. Of course I have to buy home internet too but with my mobile cost so low, I can easily afford Cadillac service for my home. Do the math, $50 for home data and $5 to $20 for mobile adds up to $70 or less per month for the works. I’m pretty happy campin.

Reply to comment Posted July 22, 2012
View All Comments »
Facebook Activity