The popular app from one of the leading sources in weather news and information, just got a great update today.
The new interface is slick and clean, navigation is also simpler. The app displays an immediate view of weather conditions and attempts to convey the feel of the weather visually. It also offers increased personalization and social integration.
Cameron Clayton, executive vice president of digital product at The Weather Channel companies states, “We’ve made changes based on consumer feedback to engage users through a deeper and more emotional weather experience.”
Other new and improved features of The Weather Channel’s iOS apps include automatic updates based on your location, improved management of saved locations, the ability to personalize the background of the app with your own photos, and better notifications of severe weather conditions.
Both apps are free and ad-supported, the iPhone version featuring heavy sponsorship from Lexus. The $3.99 ad-free Weather Channel Max app doesn’t appear to have been updated yet, however.