Popular app Read It Later, which is available for both iOS and Android devices, just went through a major rebranding. It’ll now be known as Pocket. The app is almost like a DVR, except for the web. When you find something interesting while out and about on the Internet that you perhaps don’t have time to read, you can put it in your Pocket. It automatically syncs to your phone, tablet, or computer so you can view it any time, even without an Internet connection.
Zee of The Next Web met up with the team behind Pocket in San Francisco to find out more. Pocket saves more than just web pages now. You can also put videos in Pocket to view at a later date, though offline access to these is forbidden. The updated Pocket app sports an elegant, minimalist new design, but its functionality is essentially unchanged. The redesgined UI, however, works well on both iPads and Android tablets now.
The rebranding is an important part of Pocket’s plans. Despite being the most popular service of its kind, the app’s developers feel it has been losing out in the ‘coolness factor’ to similar apps like Instapaper and Readability (also on Android).
What’s more, Pocket is now available to everyone for free. Previously, the Read It Later app was availalbe as a lite (free) version and a premium paid-for version without ads.
Here’s a video from Vimeo introducing the world of Pocket to everyone: