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In another indication that Apple is taking privacy concerns - and government scrutiny - seriously, the company is beginning to reject apps that access UDIDs.
While Apple first gave notice of its intention to developers more than six months ago, the company is acting more quickly than expected. Perhaps Apple is self-policing its practices before any external mandate or pressure. Regardless, developers are feeling the impact.
“Everyone’s scrambling to get something into place,” Victor Rubba, chief executive of Fluik, a Canadian developer that makes games like Office Jerk and Plumber Crack, told TechCrunch. “We’re trying to be proactive and we’ve already moved to an alternative scheme.” Rubba said he isn’t sending any updates until he sees how the situation shakes out in the next few days.
The developers most impacted will be ad networks, game networks, app testing systems like TestFlight, and analytics providers.