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How will mobile technology impact the FIFA World Cup 2010? iPhone apps like Nike Football+ presents: Master Control could give us an early heads up.
While there are a number of iPhone apps that can help us get ready for the 2010 World Cup, the Nike app is significant because it is, well, developed by Nike. While the free app - which provides instructional videos and a four-week training program - by itself will not change the world, the larger story is the role major brands like Nike will have in the development of future sports apps.
Today's 100,000 iPhone apps are going to morph into one million before we know it. In that competitive environment, the production value and marketing reach associated with apps like Nike Football+ will have the distinct advantage. Marry that with the fact that FIFA World Cup 2010 will be the first major international sporting event since the iPhone boom and the possibilities are limitless.
With Nike Football+, its not about the shoes. It's about the iPhone app.