Mindless fun
You can't argue the success this game has had. I don't think it's all that great of a play experience, but I love what it's done for mobile gaming, and that is to introduce more hard core gaming to the platform. This app is polished, has nice music and for the most part is really stable. If you're an old school PC gamer, you'll find the game lacking in any tactical sense, and it really doesn't require any skill to play or crush people. It takes time and/or money. Since it's a big pile of timers to upgrade all your building and units and they monetize the game on "gems" that complete timers, you can see what you end up with.. a straight up pay to win game. Don't get me wrong, it's clearly a very workable strategy and they are making millions.
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