Apple (AAPL) called a press conference for 10 a.m. PT on Friday to address the fallout stemming from the iPhone 4 and its antenna reception problems.
The company did not reveal any more details about the press conference, which will take place at its Cupertino headquarters. Stay tuned to Appolicious for extensive coverage, insight, and reaction to what Apple has to say about a corporate controversy that will not go away.
Earlier this week, Consumer Reports magazine cited reception problems as the primary reason for why it could not recommend the iPhone 4. Speculation is heating up that Apple may decide or be forced to recall what the company hoped to be its signature device. Analyst Toni Sacconaghi at Bernstein Research estimates that an iPhone 4 recall could cost Apple as much as $1.5 billion.
It seems like yesterday that Apple’s biggest headache was a lost prototype of the iPhone 4. Backlash from the antenna problems and less than forthright ways the company have addressed them to date has contributed to a loss of billions of dollars in market cap valuation.
The world will now watch how Apple deals with this controversy head on. Stay tuned.