Squrl -Video search and discovery made effortless It's like the Skeleton Key of video search. The only app of the lot that searches across YouTube, Netflix, Hulu, AND Vimeo. You can also watch every video posted by friends in your Facebook and Twitter networks. I have found some Netflix gems via Squrl's Netflix Reddit Best Picks that I never would have discovered otherwise. Easy interface, and free to use. A clear winner.

HBO GO The beauty of the infinite finger-scroll interface captured my attention immediately. I know many a cable-cutter searching far and wide for a friend or relative's Time Warner Cable credentials, just to get access to this app.

YouTube YouTube's brand new iOS app is a very good offering, with a lot more personalization features than we're used to. Still a hopelessly vast wasteland of video - but slightly easier to navigate through.

Matcha - Watch Netflix, Hulu, iTunes, HBO, Amazon, Xfinity and Find Movies & TV Very slick interface and responsive app. While this is a completely free catalog - expect to pay for all content you digest here.

Showyou Similar to HBO GO in the infinite scrolling surface of thumbnails - a very strong candidate.