The latest smartphones to vouch for are those built on Windows. Windows Phone is a mobile operating system developed by Microsoft. With some 265 new items being added to the Windows MarketPlace every day, and with 10,000 apps being uploaded to the store in just 40 days, Microsoft’s app store is surely gaining momentum. With the echoes of IDC and Gartner, it is predicted that Windows would outperform iOS by 2015.The USP of Windows mobile is its capability of connecting with the Microsoft ecosystem seamlessly .With its admirable user experience, it is a proof that Microsoft is capable of competing head to head with Android and iOS. With its totally unique UI, Microsoft has hit the markets with a big splash. It has brought in something original in the app market and it is offering consumers something new at a point where consumers are ready for it.