USA TODAY for iPad I don't often read USA Today, but they have done a good job with their iPad app. Bright, colorful, engaging.
WATCH ABC Watch the latest episodes of your favorite TV shows such as Lost on your iPad.
Popular Science+ They have pushed their UI to the envelope. Not sure if it's usable or not - maybe I just have to get used to it. Reminiscent of early WIRED - hard to read but you think maybe because you don't get it - yet.