Flook the Location Browser
If Flook was categorized in the same way animals are, it would be in genus “Appia”, class “social networkopod” and order “location basia”. And right now that’s a crowded order to be in, my friends. Flook mashes YFrog’s geo-located tweeted pictures with Foursquare’s area-tips to create the idea of shareable cards featuring tips on special locations. Basically, you can open Flook and detect user-created cards all around you tipping you to local landmarks, restaurants etc. With any new technology, the early adoption issue is a big one here and thus far I’ve not had a lot of luck finding cards in my local areas so it’s hard to get fully engaged. Flook is quite similar to successful Australia-based app, Deck of Secrets, which actually began its life as a literal paper deck of bar pictures and recommendations and spun off into an app which has now spread to include cities around the globe. While the idea of collecting cards from your friends for later to remind yourself of places to go and things to do is appealing, this app may have trouble finding its place in competition with Goliaths like Twitter and Foursquare.