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Instead of “Do you want fries with that?,” one popular chain is asking “Would you like a free app with your latte?” Starbucks has announced an expansion on its partnership with Apple to include free iPhone apps for individuals who visit its coffee-centered outlets. The companies have work ... Full Article »
Just as Starbucks tries to make the customer experience consistent throughout its 6,800 U.S. company operated stores, the company has similarly uniform standards for its mobile applications. Thus it is no surprise that while Starbucks has the free myStarbucks and Starbucks Card Mobile apps for the ... Full Article »
Certain test markets across the U.S. have been privy to Starbucks' mobile payment option, which asks users to load funds onto a mobile gift card, and swipe a barcode on their phone to pay for a purchase. Now the coffee giant is taking this payment process nationwide, so iPhone, iPod Touch and iPad u ... Full Article »
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